TripleWhale: The Ultimate Attribution and Analytics Tool for Ecommerce Brands

In the world of online commerce, running ads across multiple platforms to drive traffic and sales is commonplace. However, properly tracking the performance of these ads can be enormously challenging. This is where TripleWhale comes in – it's an attribution and analytics software purpose-built for ecommerce brands on Shopify.

What Does TripleWhale Do?

TripleWhale centralizes your advertising data from all platforms into one dashboard. This allows you to accurately see which ads are driving sales so you can double down on what's working.

It does this in a couple key ways:

• Installs a TripleWhale tracking pixel that attributes conversions more accurately than platforms like Facebook or Google post-iOS 14

• Connects to your ad accounts and pulls in campaign performance data

• Ties ad clicks and store events together to showcase the entire customer journey

• Provides visualizations of overlapping ad channels so you can see true multi-touch attribution

Key Features and Benefits

Some of the standout TripleWhale features include:

• Summary Dashboard: Fully customize this hub to showcase all your vital ecom metrics in one place

• Creative Dashboard: Analyze ad creative performance to see what resonates most with customers

• Customer Insights: Uncover customer trends like average order value, lifetime value, and best selling products

• Custom Reporting: Build custom reports filtered by any metric and have them sent automatically on a schedule

• Mobile App: Access TripleWhale's robust analytics on the go with iOS and Android apps

By centralizing disparate advertising data into one platform, ecommerce brands can save huge amounts of time. The platform’s visualizations also allow for smarter optimization and decision making driven by hard data.

While smaller ecommerce stores may not benefit as much, TripleWhale proves invaluable for brands running ads at scale across channels like Facebook, Google, TikTok, and more. It helps connect the dots between ads and revenue.

Pricing and Availability

TripleWhale offers four plans:

• Free: A centralized source of truth in a simple dashboard, with real-time data for CEOs, agencies, and entreprenuers.

• Growth: Starting at $108/month depending on sales revenue, includes TripleWhale pixel. Everything you need to track profitability and access a 360 view of your marketing data (no matter where you are).

• Pro: Starting at $166/month depending on sales revenue, includes AI-powered recommendations. Take your DTC business to the next level with best-in-class insights, and powerful recommendations.

• Enterprise: Starting at $233/month depending on sales revenue. Strategize for sustained growth with product analytics, creative insights, and cutting edge AI.

Here you can download a case study on How Triple Whale Helped Obvi Scale Marketing 117% after iOS 14.

The platform is currently only available for Shopify merchants. But with robust features and the ability to centralize vitals ecom data into actionable insights, TripleWhale is positioned as an essential analytics tool for direct-to-consumer brands looking to optimize ad spend and scale intelligently.